Getting back into the game

Sesame Workshop has inked a three-year exclusive deal with Burbank, California-based Warner Bros. Interactive Entertainment. The studio offshoot will produce interactive products and video games based on Sesame Street's iconic characters for a variety of platforms, including the iPhone, Nintendo DS and Nintendo Wii.
By
February 2, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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