Chorion’s US licensing team is getting a boost as it brings Lauren LaBumbard on as director of retail development based in New York.
LaBumbard will be helping expand the presence of Chorion’s IPs, including Olivia, Mr. Men and Little Miss, Paddington Bear, Beatrix Potter and The World of Eric Carle, at key US retailers, developing relationships and promo opps with retail buyers and management. She’ll also be looking at DTR partnerships.
LaBumbard comes to Chorion from a retail development background, serving stints at VIZ Media and 4Kids Entertainment.
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