In the lead-up to Nuremberg Toy Fair, Belgium’s Studio100 has inked deals with several Spanish licensees for preschool IP Bumba.
Barcelona’s Medialive has snapped up publishing rights, and will launch a licensed coloring book and sticker book this spring, followed by the first cardboard reading book for Spain this summer.
Additionally, Studio 100’s also teamed up with Spanish ice cream maker MIO and will launch ice-on-a-stick products that also function as a musical flute.
SAICA has come on board for swim and beach inflatables, sand and outdoor toys, arts and crafts and back-to-school products, also to be made available this spring and summer.
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