Nickelodeon & Viacom Consumer Products UK has signed two new partners for its SpongeBob and iCarly programs.

UK vidgame accessories company A4T has come on board to create a range of SpongeBob SquarePants computer console accessories. Product will target boys and girls from ages five to 18, and will include games cases, console cases, controller accessories for PSP, Wii, DS Lite, PS3, XBox. A4T is in discussion with all major UK video games retailers including Game, Gamestation, HMV and Asda for a summer launch.

Meanwhile, Danilo has also signed on to produce a paper product range for iCarly, targeting girls six to 12, including calendars, greeting cards, gift bags and gift wrap. The range initially rolled out in January in WH Smiths, and will hit national retail outlets from April, with the deal running to December 2011.