Make-your-own-plush retailer Build-A-Bear Workshop has joined forces with L.A.-based A Squared Entertainment to enhance its L&M program.
A2 will handle the entertainment and external licensing program for Build-A-Bear, as the two will work together to produce original multimedia entertainment for distribution online, on-air and other digital devices. They’ll also develop a new line of licensed merch to be sold outside BABW stores through select retail outlets, including DVDs, accessories, apparel, books and additional branded merch.
Meanwhile, A2 will also produce other original programming for BABW and also look at developing complementary consumer products.
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