Looking to leverage social media to extend Sesame Workshop’s reach and influence, the nonprofit org has hired Daniel N. Lewis to director of new media communications.
His new position will see him responsible for creating and implementing comprehensive strategies in social media. Lewis comes to the Workshop as a consultant for new media, marketing and biz development, advising start-ups on executing partnership and distribution deals, audience development, community management, and search engine optimization. He was also general counsel and VP of business development for Wikia.
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