It looks like Chorion is bringing on a duo of licensing vets as it continues to expand its exec ranks.

Tamra Knepfer has come on board as EVP of brand management & marketing, where she will be responsible for overseeing brand strategy, marketing and creative for Chorion’s brands worldwide. She comes most recently from Rodale, handling publishing brands, but also boasts about 20 years of consumer products experience from American Greetings Properties, Sesame Workshop, Mommy and Me and Disney.

Meanwhile, Steve Cipolla joins Chorion as EVP of global licensing & sales, and will oversee global licensing and retail teams, along with developing new opps for the company’s portfolio. Cipolla also steps into his new role with more than two decades of experience, most recently coming from ESPN Consumer Products as VP & GM, and he also spent 10 years at Disney Consumer Products in licensing sales and marketing.