Stephanie Sperber has been named president of Universal Partnerships and Licensing (UP&L) for Universal Studios.

Under Sperber’s leadership, UP&L has secured innovative promotions, licensing agreements and corporate alliances across all divisions of Universal Studios with some of the world’s best known brands and corporations including American Express, Burger King, Kellogg’s, Cartier, Xerox, Sharp, Coca-Cola, Best Buy, Toyota, Volkswagen, Hallmark and more.

Sperber has led UP&L as EVP since its creation in 2009, joining the studio’s retail-focused consumer products group with the division known as Universal Studios Partnerships (USP). Prior to that, she led Universal Studios Partnerships as EVP.

Before joining Universal, Sperber was executive director of marketing at Turner Broadcasting, overseeing the brand marketing for Hanna-Barbera Productions. During her tenure, she managed the consumer launches of numerous television shows as well as the re-launches of classic cartoon brands including The New Adventures of Jonny Quest, The Flintstones, Scooby-Doo and The Jetsons.