Chorion putting Paddington on marmalade jars

UK-based Chorion has inked a deal with Premier Foods for Paddington Bear (licensed by Chorion subsidiary Copyrights) to become the face of the Robertson's Golden Shred marmalade in a UK-wide on-pack promotion.

March 10, 2010

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Chorion putting Paddington on marmalade jars

UK-based Chorion has inked a deal with Premier Foods for Paddington Bear (licensed by Chorion subsidiary Copyrights) to become the face of the Robertson's Golden Shred marmalade in a UK-wide on-pack promotion.

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