Betting that tween and teen (and their moms’) thirst for related Twilight merch has yet to be quenched, Megaretailer Walmart is marking the release of blockbuster The Twilight Saga: New Moon on DVD at 12:01 a.m. March 20 with the launch of in-store boutiques and weekend full of Twilight-themed events.
All 2,600 24-hour locations throughout the US will have a giveaway for the first 100 fans in line to purchase the DVD, and will also exclusively offer an edition that features a sneak peek at the upcoming third movie in the series, The Twilight Saga: Eclipse.
The in-store Twilight Saga Shops, an area wholly dedicated to Twilight merchandise in each Walmart, will be up and running throughout the spring.
For further details, check out www.walmart.com/twilight .