RDF Rights, part of the RDF Media Group, has appointed Cheryl Lee to the newly created position of brand manager.
Lee’s key areas of responsibility will be RDF Rights kids portfolio, which includes the flagship preschool brand Waybuloo, Yo Gabba Gabba!, Mister Maker and Big Barn Farm. She will also be responsible for delivering UK retail marketing and promotional initiatives, as well as working with broadcast partners to launch and promote RDF’s tv series.
Lee joins RDFR from Premier Foods where she was brand manager
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