Let them eat Gormiti

Thanks to a new deal between Marathon and UK-based Elisabeth the Chef, kids can now have their Gormiti cake and eat it too.

March 25, 2010

Thanks to a new deal between Marathon and UK-based Elisabeth the Chef, kids can now have their Gormiti cake and eat it too.

The IP, created by Giochi Preziosi began as a toy brand and has developed into a TV series Gormiti – The Lord of Nature Return, co-produced by Preziosi and Marahton. It’s now reached into the dairy dessert aisle. Cakes, produced by Elisabeth the Chef featuring Gormiti characters are currently available at Tesco stores across the UK.

The Genoese spong cake, filled with strawberry jam and butter cream includes edible Gormiti decorations and cost US$11 apiece.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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