Cartoon Network Enterprises has renewed its licensing deal with Bell Sports to develop sports equipment for the Ben 10 franchise for the North American market.
The two-year deal includes a full line of safety helmets and knee/elbow pads that features characters and designs from the series.
The line will continue to be distributed at mass retailers nationwide. The deal follows a similar pact made for the Nelvana/Spin Master IP Bakugan repped by CNE in the US.
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