Lucas Licensing locks in on kid demo

After playing a major role in evolving the modern licensing industry, Lucas Licensing's greatest challenge remains keeping its 33-year-old Star Wars IP fresh and relevant in the minds of young audiences, not just the fanboys who grew up with the saga.

By Gary Rusak

April 1, 2010

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Lucas Licensing locks in on kid demo

After playing a major role in evolving the modern licensing industry, Lucas Licensing's greatest challenge remains keeping its 33-year-old Star Wars IP fresh and relevant in the minds of young audiences, not just the fanboys who grew up with the saga.

READ THE FULL STORY

About The Author

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