Spin Master crafts a Play-Doh rival

Toronto-based toyco Spin Master looked to the sky for inspiration on its new building compound product that debuted at Toy Fair in New York in February.

By Gary Rusak

April 1, 2010

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Spin Master crafts a Play-Doh rival

Toronto-based toyco Spin Master looked to the sky for inspiration on its new building compound product that debuted at Toy Fair in New York in February.

READ THE FULL STORY

About The Author

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