WowWee rocks on with paper-thin guitar tech

While many toycos have taken notice of the runaway success of video games like Rock Band and Guitar Hero, New York-based WowWee owned the musical hype at this past Toy Fair with its new Paper Jamz line.

By Gary Rusak

April 1, 2010

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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WowWee rocks on with paper-thin guitar tech

While many toycos have taken notice of the runaway success of video games like Rock Band and Guitar Hero, New York-based WowWee owned the musical hype at this past Toy Fair with its new Paper Jamz line.

READ THE FULL STORY

About The Author

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