Marvel flies high with Iron Man 2 merch program

It should surprise no one that Marvel Entertainment is bringing out the big guns for the consumer products program for Iron Man 2, as the film is set to roll out to theaters on May 7. Marvel president of North American consumer products Paul Gitter gives KidScreen Daily a peek inside the company's upcoming initiatives for Iron Man's second outing and its five-year portfolio-driven CP plan.
By
April 23, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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