Marvel flies high with Iron Man 2 merch program
It should surprise no one that Marvel Entertainment is bringing out the big guns for the consumer products program for Iron Man 2, as the film is set to roll out to theaters on May 7. Marvel president of North American consumer products Paul Gitter gives KidScreen Daily a peek inside the company's upcoming initiatives for Iron Man's second outing and its five-year portfolio-driven CP plan.
April 23, 2010
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