DCP targets US$50 billion by 2015

Andy Mooney, chairman of Disney Consumer Products, told attendees at DCP's first virtual press briefing yesterday that DCP is aiming to annually generate US$50 billion in retail sales within the next five years, in effect doubling the US$27 billion in retail sales made in 2009.

June 3, 2010

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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DCP targets US$50 billion by 2015

Andy Mooney, chairman of Disney Consumer Products, told attendees at DCP's first virtual press briefing yesterday that DCP is aiming to annually generate US$50 billion in retail sales within the next five years, in effect doubling the US$27 billion in retail sales made in 2009.

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