Zhu Zhu Pets to be managed by Lisle International Licensing

Lisle International Licensing, a new licensing agency formed by Intertoy owner Colin Lisle, has been appointed licensing agent for Europe and Emerging Markets, the Middle East, Australia and New Zealand for last year's big hit toy property Zhu Zhu Pets.

June 3, 2010

Lisle International Licensing, a new licensing agency formed by Intertoy owner Colin Lisle, has been appointed licensing agent for Europe and Emerging Markets, the Middle East, Australia and New Zealand for last year’s big hit toy property Zhu Zhu Pets.

Intertoy currently manages all international toy sales for Zhu Zhu Pets, which are manufactured by the US firm Cepia. Lisle is sourcing the best licensees for the brand and finalizing opportunities.