No network, no problem

With just six licensees on its roster, the consumer products program for Discovery Kids, led by its New York-based licensing agent Big Tent Entertainment, generated approximately US$83 million at retail last year and is on track to break the US$100-million mark in 2010.

June 8, 2010

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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No network, no problem

With just six licensees on its roster, the consumer products program for Discovery Kids, led by its New York-based licensing agent Big Tent Entertainment, generated approximately US$83 million at retail last year and is on track to break the US$100-million mark in 2010.

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