Dentsu gives legs to US arm

Japanese ad firm and animation giant Dentsu is rebranding its US subsidiary with an aim to expand its global reach and bring a Western sensibility to its productions. To make the transition, two-year-old DCI Los Angeles has been rechristened Dentsu Entertainment USA. The subsidiary is charged with developing original animation and media content, as well as growing consumer products opportunities for existing and new properties.
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June 8, 2010

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