Long-term goals: New chief Marick overhauls Fox L&M ops
Sustaining a slate of mega-properties over years, if not decades, is the stated goal for Robert Marick, the recently named EVP of licensing and merchandising at Twentieth Century Fox. The former Disney exec and VP of sales and marketing at Time Warner has been tasked with fashioning a whole new philosophy for one of the globe's biggest IP players.
June 8, 2010
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