Twentieth Century Fox Television has undergone a restructuring of its licensing division, boasting a new name and executive positions for the division, Twentieth Century Fox Consumer Products.

Under the newly created entity, which will focus on long-term brand building and immediate growth of international businesses, a team of senior executives will exploit the company’s portfolio of television and feature film properties through consumer products, retail partnerships and licensing initiatives.

Fox EVP Robert Marick has tapped former HIT Entertainment exec Pam Kunick-Cohen as the new SVP of the global brand management team. Kunick-Cohen, who returns to Fox from her previous position as SVP for Twentieth Century Fox Home Entertainment, will determine long-term franchise opportunities both domestically and globally.

Ricardo Crespo has been named the new SVP of global creative, where he will translate the line-up of television and film properties into new products. Crespo joins Fox from Mattel where he last served as worldwide executive group creative director.

The newly designated global category management team will include Gary Rosenfeld, SVP of new media, who will continue his role overseeing Fox’s portfolio of video game projects and managing the division’s games development staff. Lora Cohn will serve as VP toys & social expressions and Virginia King, VP fashion & home.

As Fox Consumer Products sets its sights on expanding sales across the globe, Marick has developed teams to cover four distinct regions: North America, EMEA and Asia Pacific & Latin America.

For the regional sales teams, Kevin Sherwood has been appointed VP of North America sales. Sherwood comes from the Fox Home Entertainment division where he spent the last five years as the executive director, retail marketing. To lead efforts in Asia Pacific & Latin America, Bob Bacon has been named VP. They join Carl Lumbard, SVP & MD, EMEA.

Each of the new members of the Fox Consumer Products team is in attendance at Licensing Expo currently underway in Las Vegas.