The Hub builds first sked, sells upfront

New on the kids broadcast scene this advertising upfront season, Discovery Kids/Hasbro joint-venture The Hub has been busy lining up its programming slate and online repertoire for its planned October 10th launch into 60 million US homes. And in addition to the usual brand-building a nascent network engages in while trying to lure ad support, The Hub has spent a considerable amount of energy convincing potential toy advertisers - the largest single ad category in the kids space - that buying exposure on the channel won't be the same as supporting a rival Hasbro channel.
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June 8, 2010

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