First-time licensees get into the kids market

Licensors on the lookout for new product applications should spend five minutes right here. In recent months we've come across a crop of first-time licensees from various parts of the globe, taking kids IPs where they haven't gone before. Read on for the round-up.

June 8, 2010

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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First-time licensees get into the kids market

Licensors on the lookout for new product applications should spend five minutes right here. In recent months we've come across a crop of first-time licensees from various parts of the globe, taking kids IPs where they haven't gone before. Read on for the round-up.

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