Some kind of Wonder!

What lies between impersonal but highly efficient big-box stores and quality-conscious yet logistically confined specialty stores with high operating costs in the kids retail space in North America? The question is one that vexed Lake Forest, Illinois-based venture capitalist Shane Christensen as he started surveying the kid-oriented retail landscape a few years back. But he thinks he's found the answer in Wonder! - a new kids retail superstore that will combine the most appealing aspects of big-box stores and their specialty counterparts. Christensen is aiming to open the first location of a planned Wonder! chain in Deerfield, Illinois, which sits on the outskirts of Chicago, in November.
By
June 8, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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