Saban Brands, the recently formed subsidiary of Saban Capital, has added four senior execs to its management team, with Nina Leong serving as SVP licensing, David Shurman joining as VP finance, Rami Yanni as SVP of business and legal affairs and Kirk Bloomgarden appointed SVP of international licensing.

Hailing from an 11-year tenure at Disney Consumer Products and serving as EVP of consumer products for The Firm, Leong brings more than 20 years of business development experience to her new role, where she will be responsible for overseeing all current licensed products and programs as well as developing partnerships with new licensees on behalf of the company’s properties.

Shuman, who previously spent four years at Fox Family Worldwide, will oversee all finance and accounting functions related to Saban Brands across all IP investments, including oversight of the television and movie production entities. For his part, seasoned IP attorney Yanni will be responsible for all contractual, intellectual property and compliance matters for Saban Brands. And former CPLG consumer products and marketing exec Bloomgarden will oversee the expansion of Saban’s overseas business.