New study finds world of content opens for kids after age eight

A unique new study on kids and families media consumption habits from New York-based researcher Ipsos has pinpointed the demographic sweet spot when parents begin to yield to their kids' desire for any number of media-playing devices.

June 16, 2010

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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New study finds world of content opens for kids after age eight

A unique new study on kids and families media consumption habits from New York-based researcher Ipsos has pinpointed the demographic sweet spot when parents begin to yield to their kids' desire for any number of media-playing devices.

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