Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, has enlisted L.A.-based manufacturer Kids Republic to launch a fashion line for boys inspired by DC Super Heroes and villains.
The Kids Republic DC Comics collection will feature a range of DC classics, including Batman, Superman, Justice League, Green Lantern, The Joker, Nightwing and Killer Croc.
The line, produced under Kids Republic brand names including Dx-Xtreme, Payable To and Reset, includes t-shirts and will expand to woven shirts, hooded sweatshirts, and fashion bottoms, retailing from US$14 to US$39. The initial products are set to roll out to retail during the back-to-school season at US department stores including Nordstrom’s and Bloomingdales, as well as other specialty chains.
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