UK-based children’s prodco Novel Entertainment has appointed Kelly Henwood as children’s brand manager to lead the future development of its TV properties.

In her new role, Henwood is responsible for co-ordinating a wide range of brand partners across a variety of product areas, as well as initiating marketing campaigns and cross-promotional strategies. She joins the company with five years experience in consumer products, marketing and licensing.

Most recently, Henwood was licensing & marketing manager at Oxford Limited, a subsidiary of the University of Oxford, where she managed the global brand licensing program.

Henwood will also work closely with Novel’s licensing agency Copyright Promotions and international distributors, as well as expand and consolidate the brands’ online presence.