• Conjuring tweets - Disney expands paid Twitter campaign for Sorcerer's Apprentice (AdAge)
• Something TV animators have known all along - How Illumination created Despicable Me's engaging content on a non-Hollywood budget (Wall Street Journal)
• Retailers expected to go all in for back-to-school marketing campaigns (Media Post)
• Bratz maker MGA facing a lawsuit for unpaid legal fees (Law.com)
• Will teen-focused Alloy Entertainment's new online slate bring in digital dollars? (Tube Filter)
• Twilight fans invade dentist offices seeking vampire veneers (Time)
• Conjuring tweets – Disney expands paid Twitter campaign for Sorcerer’s Apprentice (AdAge)
• Retailers expected to go all in for back-to-school marketing campaigns (Media Post)
• Bratz maker MGA facing a lawsuit for unpaid legal fees (Law.com)
• Will teen-focused Alloy Entertainment’s new online slate bring in digital dollars? (Tube Filter)
• Twilight fans invade dentist offices seeking vampire veneers (Time)
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