Discovery Familia fills programming gap for US Hispanic preschoolers and their moms

Spanish-language cable net Discovery Familia is building up its profile in the Hispanic TV universe with its recent launch on US satellite provider DishLATINO, which has more than 14.3 million subscribers. With the pick-up and its pre-existing carriage on Direct TV, Comcast and Warner Cable Vision, the channel now has almost full market penetration. So it's now in the process of leveraging the increase in reach. The plan is to tap further into the growing US interest in Hispanic television, particularly in content targeting moms and their kids.
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July 23, 2010

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