Fat Brain keeps its mind focused on specialty tier

It might seem an unlikely place for an innovator in the toy retail industry, but Elkorn, Nebraska is where you will find the headquarters of Fat Brain Toys. Entering its eighth year of operations, the private company that started as an online retailer and entered the bricks-and-mortar realm with a 2,700-square-foot, 6000-SKU outlet two years ago, has been making a name for itself in the kids specialty area due in large part to its dogged pursuit of differentiation.
By
July 23, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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