Fat Brain keeps its mind focused on specialty tier
It might seem an unlikely place for an innovator in the toy retail industry, but Elkorn, Nebraska is where you will find the headquarters of Fat Brain Toys. Entering its eighth year of operations, the private company that started as an online retailer and entered the bricks-and-mortar realm with a 2,700-square-foot, 6000-SKU outlet two years ago, has been making a name for itself in the kids specialty area due in large part to its dogged pursuit of differentiation.
July 23, 2010
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