Ghouls and Dolls

For the first time in decades, international toy behemoth Mattel has developed an entirely new IP that it hopes will capture the attention of tween and teen girls with an innovative marketing and CP approach.

By Gary Rusak

July 23, 2010

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Ghouls and Dolls

For the first time in decades, international toy behemoth Mattel has developed an entirely new IP that it hopes will capture the attention of tween and teen girls with an innovative marketing and CP approach.

READ THE FULL STORY

About The Author

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