New global study finds kids prefer play

Believe it or not, when given the choice, it seems most children would pick playing with their friends and parents over logging time in front of a TV or computer screen. At least that's what a new Ikea-funded global research study called Playreport has revealed.
July 23, 2010
About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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