KidScreened
• On Tron sequel marketing- If this thing isn't a hit, someone at Disney's going to have a lot of explaining to do (New York Times)
• What David Kleeman has to say about kids, TV and digging beyond 'research' (Huffington Post)
• Farewell Frosted Flakes? If implemented, new ad rules will change the way junk food is marketed to kids (New York Times)
• With DVR penetration reaching 40%, could networks turn to advertising on their competitors' air? (Ad Week)
July 26, 2010
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