Grani & Partners, the Modena-based subsidiary of the Gruppo Giochi Preziosi, is building on its long-standing relationship with Ferrari, obtaining global rights to produce sticker albums, cards and associated gadgets based on the high-end Italian car brand.
The first product will be the Ferrari, the Myth sticker album, which will debut in September in time for the Formula 1 GP in Monza. It will include a deluxe format album with 200 stickers that illustrate the history of Ferrari in the Formula 1 world.
The license extends to 2014.
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