Canada-based Corus Entertainment’s youth network YTV is teaming with Habitat for Humanity Toronto, a non-profit organization dedicated to building affordable housing to working families, to help build homes for Canadian families.
Last month, YTV sent 300 branded hammers to various advertising agencies and clients, encouraging them to help participate in the building of a home that’s taking place from today through Saturday, August 14. Host Carlos from YTV’s after-school block The Zone will be visiting participants on the work site encouraging them to keep up the good work.
Crispin Porter + Bogusky and YTV partnered to create this campaign.
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