WowWee makes US$10 million marketing push for Paper Jamz

New York City-based WowWee is betting big that its Paper Jamz line of paper-thin instruments will be the must-have item for Christmas 2010.

August 11, 2010

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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WowWee makes US$10 million marketing push for Paper Jamz

New York City-based WowWee is betting big that its Paper Jamz line of paper-thin instruments will be the must-have item for Christmas 2010.

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