The exclusive owner and licensor of the John Wayne brand has appointed Lisa Streff to the newly created position of SVP of global partnerships and licensing.
She’s charged with spearheading domestic L & M and partnership initiatives, and international expansion of the brand. And aside from growing two core licensing programs for adult and young adult male targets, Streff will lead the development and execution of a new John Wayne-branded licensing and entertainment program for kids.
Streff has more than 15 years experience in the consumer products industry, most recently serving as SVP of US consumer products at Cookie Jar Entertainment, overseeing sales and retail development for properties such as Strawberry Shortcake and Caillou.
Newsletter
