Digital D.I.Y.
Admittedly, virtual worlds have been tapping into kids' desires to customize their play through individual avatars and virtual abodes à la Club Penguin for the past few years, but the rules of the game are changing. At increasingly younger ages, kids are creating their own digital stories, tapping out a vocabulary of 35,000 words and fashioning video game experiences. And a growing number of digital platforms are lining up to let kids control content and use their imaginations in whole new ways.
September 23, 2010
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