Don’t sweat the digital stuff

I work with many leading international producers developing IP-based strategies, and in a past life ran creative development for the BBC department charged with inventing storytelling in a post-linear digital age. Both BBC staff and the producers I now work with are immensely talented, creative and well-informed - they deliver excellence time and time again. However, these producers have varying opinions about their place in the digital ecosystem, both present and future. Some have bosses so terrified of new media they have to pretend to be certain about their digital plans to placate their superiors. Others exist in a state of what can only be deemed as enlightened confusion and are hesitant to wade into the fray.