On the rebound
The last time we took a temperature read of the licensing climates in the big-five Euro territories, it turned out to be just weeks before the global economy took a nosedive. Certainly, the signs of the economic downturn were already there as we carried out research and interviews over the course of the summer of 2008. So two years later, as the news emanating from major financial centers indicates it's time for cautious optimism, it seemed like a good time to check in with the European consumer products market. How are kids licensors and licensees faring in the UK, France, Germany, Italy and Spain? Well, keep reading.
September 23, 2010
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