Spin Master springs into the mini-doll market

Toronto, Canada-based toyco Spin Master is hoping for lightning to strike again at retail - this time in the mini-doll aisle with a new collectible aimed at girls ages four to nine. The three-inch-tall Zoobles, as they've been dubbed, utilize the same technology that helped the company's blockbuster boys brand Bakugan literally spring to life.
September 23, 2010
About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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