Extending the olive branch
In today's competitive and cash-strapped kids market, asking for charitable donations to produce a series and then convincing broadcasters to air it non-exclusively might sound like a pipe dream. But that's exactly what Josh Selig has set out to do with a new preschool series being produced by his New York-based prodco Little Airplane via its newly established nonprofit arm, Little Light Foundation.
September 23, 2010
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