Paper Jamz’s hands-on promotion

Hong Kong-based WowWee is betting big that its line of paper-thin instruments will be the must-have item for Christmas 2010. Backed by a budget of upwards of US$10 million, the privately owned toyco has pulled together an innovative and creative marketing plan, designed to make sure kids get the hands-on Paper Jamz instrument experience.
By
September 23, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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