Paper Jamz’s hands-on promotion
Hong Kong-based WowWee is betting big that its line of paper-thin instruments will be the must-have item for Christmas 2010. Backed by a budget of upwards of US$10 million, the privately owned toyco has pulled together an innovative and creative marketing plan, designed to make sure kids get the hands-on Paper Jamz instrument experience.
September 23, 2010
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