Local productions

While the word globalization has become something of a mantra, chanted during conference calls and business lunches from Taipei to Tuscaloosa, those in the consumer products industry know that there is still an appetite for regionalized goods. A small design tweak here, a cultural nod there can in fact help smaller, non-blockbuster properties sell into more territories. Similarly, IP with global pretensions can benefit from paying attention to gaps in the local market to create country-specific product. So even though technological advances now help keep people the world over in constant contact, differences between cultures and consumer wants and needs still exist. In short, what plays in Peoria might not work in Pakistan, and that's well worth noting.
September 23, 2010

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Search

Menu

Brand Menu